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Every electrical contractor strives to grow a profitable business that generates quality leads. But the lack of a structured and reliable marketing process makes it impossible for any business to grow and thrive. We have worked with hundreds of businesses over the past five years, and we understand how frightening it can be to think about your livelihood and vocation as never getting off the ground. We have a proven system that will help you accomplish your mission, grow in profitability, increase leads, and grow so you never have to close your business. You’re in the right place.
Find Out If We Can Work Together buttonIn 2013 a huge ice storm hit the Buffalo area, which knocked down trees, powerlines, and caused widespread electrical power outages in the area for days on end, including the No Joke Marketing office. This made us realize how much our company, and many people, depend on electricians. After doing some research on this skilled trade, it was soon relevant that many electrical contractors suffer from high competition in their niche, despite being a necessary service. So since then we’ve been dedicating our time and effort to focus on helping professional electricians create thriving businesses by enabling them with enhanced marketing techniques.
What is the #1 source of new members to your business? Chances are you answered referrals. That “because mom told me so” is a common phrase heard day in and day out when asked “how did you hear about us?” or “what decided to bring you in?” What if we were to tell you that the way prospective members are seeking out referrals has drastically changed? Instead of solely relying on mom they are going to their social networks and asking things like “Who is a good, reliable electrician?”
Many things need to happen to ensure that their network mentions your business when that questions comes up, but the one that No Joke Marketing can help control is making sure your social media presence is on point and top of mind. We stay on top of their mind by posting helpful and engaging content on a daily basis. We setup and maintain a presence wherever prospective clients are whether it be Facebook, Twitter, Snapchat, Instagram, or LinkedIn, we find where they are and keep them engaged.
The fastest way to drive results is to leverage paid traffic. This means being #1 for any Google keyword search and appearing consistently in your clients’ social media news feed daily. We are in the attention arbitrage business, we make sure to capture your client’s and prospective client’s attention as much as possible, and paid traffic is the best way to do so. There are huge opportunities right now with paid traffic due to laser targeting. How would you like to target someone who is renovating a new home with an ad for your repair services? What about targeting developers with your installation services? There is gold to be mined with paid traffic.
What do you typically do when you are trying to look something up? You Google it, or ask Siri. But if you are sitting in front of a PC and Google something, it is critical that your business comes up on the first page when prospective and current clients search phrases like “electrical repair Buffalo”. This is known as search engine optimization (SEO). There are over 142 algorithm factors that drive your search rankings, so let us take care of the details, you need to be at the top, and we will help you get there.
Whether your business has one or dozens of locations, having a perfect maps listing show up is essential. Would you want a member going to the wrong location or even calling a different electrician by accident? There are over 350 different places that allow for map listings, hours of operation, and services that need to be setup and managed monthly, the most notable being Google maps. In addition to having a stellar map listing, it is the place that we will leverage to drive local reviews that rave about your electrical contracting business.
Businesses often have a secret weapon that they don’t leverage enough; their story. Yes, we know you are community driven and a professional skilled tradesperson, but share more. Talk about all the people you help, talk about people serving people, talk about how your services are necessary in the technology age. Your story is very powerful and should be the cornerstone of your content strategy. So, what comes next? We will work with you to develop and execute a full-blown educational content strategy. We will make sure that your business is putting out more helpful, engaging, and thought-provoking content than ever before. This content will drive new clients, new attention, and more services being used.
With the rise of all things online marketing, a unique opportunity has presented itself in the direct mail space: lower investments to get in. While the old way of driving new clients from direct mail has been long gone, the new way of direct mail is showing fantastic results for electricians. This form of direct mail marketing is called PURL or personalized URL. It bridges online marketing with offline marketing driving the prospect to a unique URL with their name on the postcard or direct mail piece.
As a local business with a great story to tell, there are two components to PR that No Joke Marketing helps with. First, we track trending stories that you could attach yourself to. Second, we track the key influencers in the community and reach out when we have something news or noteworthy. For example, a charity event you are sponsoring, some good deeds you are spreading, or something fun going on at your headquarters. The right PR can give business great exposure at the bargain price of $0.
There are over 300 different marketing tactics that we have in our arsenal. We pair the right tactics with your electrical contracting business based on your goals, size, and objectives. Some of the other tactics that have helped our electrical contracting clients are:
Did you know that: a web site that crashes on mobile, the old tagline that isn’t relevant today, or the stock photos on your social media pages that don’t even look like your current members, are outdated and ineffective? On the flipside, what if we were to tell you that there is gold hidden in your vault that you don’t even know of?
We get it, the hardworking team at your business is busy with all the things coming at them day in and day out. There are only so many hours in the day and so many projects that can get tackled. The good news, is you are not alone. 100% of the businesses we have worked with have both skeletons hiding in the closet, and hidden gold.
Google published a great book called Zero Moment of Truth, a great influence on our CEO, which has an overarching theme on marketing in the momen , is that when someone is getting ready to make a buying decision, whether it be a home improvement, renovation, looking for a new electrician, or any other type of activity, is that they pause for a minute and do some research. They google the name of your business, they look over your web site again, they read reviews on Facebook and Yelp, they may even post a status update asking how everyone’s experience has been.
Your business needs to control the conversation and have everything in order so that a prospective client has a good experience and finishes the transaction.
Our first step in working with a new electrician is conducting a 360 degree marketing inspection. Before you get apprehensive, you should know that we are not the type of company that is looking to give you a list of hundreds of things that have to be cleaned up, we simply look for your weaknesses and constructively tell you how to improve them.
The final product is an organized report that inspects all aspects of the marketing areas across your business.
Book a strategy call with one of our senior marketing strategists to talk about doing a 360 degree marketing inspection.
A ball that allowed them to see years into the future and act on strategies today that would set your electrical contracting venture up for massive success for years to come. Wouldn’t that be helpful for you?
We’ve got some good news, and some bad news. The good news is that you have landed on the marketing company that has the closest thing to a crystal ball. We pride ourselves on staying steps ahead of everyone else. The businesses we work with are years ahead of the rest. On the latter, the bad news is most electrical contractors are a couple of years behind with their marketing strategies. You may be shocked to learn there are still hundreds of businesses throughout the country that still don’t believe that they need a Facebook page. The first step is to start marketing like it’s 2017, the second is to start marketing like it’s 2020.
With so much at stake, it’s paramount your marketing team is delivering top notch results. You have the best of intentions with your team, but in working with hundreds of businessess over the last five years we know things can get easily sidetracked with the sheer volume of tasks. The key is to make sure your team is working on the right things, at the right time, and doing them the right way. This is where we come in.
We have a methodical approach to double the results you are seeing from your current marketing team.
It starts with our proprietary 360 degree marketing inspection. This inspection gives us all the information we need to see where your greatest opportunities exist from a training and consulting standpoint allowing us to dive in and make an impact quickly.
Armed with the results of your marketing inspection we will put together a customized training program for your team. This will include a combination of in person training (our senior marketing trainers will come to you) and ongoing phone/video training throughout the year. This is not a one-size fits all solution, the training and consulting will be catered to the marketing inspection and the overarching goals of the for the year and beyond. Often the in-person training includes the marketing team, members of the executive team, as well as board members. The more support and organizational alignment of the entire company the better.
After the on-site training(s) is complete, the capacity our team helps with will vary based on needs. The most successful businesses we work with have our team helping them on a monthly basis. They look to us as an ongoing, continuous marketing resource versus just a one-time investment